Broadway – the ultimate shopping day out that you need to add to your must-sees list

The stunning honey hues of Broadway village encapsulates everything that is quintessential about the Cotswolds, and it is no wonder it has been referred to as the jewel in the Cotswold’s crown. It is also Worcestershire’s gateway to the Cotswolds and, despite its size, represents a shoppers’ paradise with independent shops catering to everyone’s taste be it art and antiques, lifestyle and interiors or food and drink. And being a village, it doesn’t matter what season you visit, you won’t have far to walk whether it’s rain, sun or snow the British climate decides to throw at you that day. No need to worry about packing a picnic as there are lots of lovely eateries to choose from too.

Art & Antiques

Art lovers will be delighted to learn there are eight galleries, an artist’s studio, and a superb antique store to be found within Broadway. Cheltenham House Antiques is owned by Clare and Christian Scahill who, as well as selling stunning pieces from their store in Broadway, also refurbish period properties throughout the UK, finding exactly the right furnishings for each project. Artist Pink Harrison has travelled the world painting and sketching daily life in many different cultures. She decided to settle in Broadway and has turned her mother’s pottery studio into her own art studio where you can buy her work including her exquisite hand-painted lockets.


Whether you’re picking a pair of designer shoes or stocking up on walking gear, there are plenty of places to find whatever it is you’re looking for. Landmark Clothing is aimed at those who love the great outdoors and has both a country and a walking store in Broadway whilst Slate Clothing also boasts two outlets offering over 30 different clothing labels for those with style in mind. If you’re looking for something a little more local, gift store Wild At Heart has a host of accessories from scarves and gloves to handbags. Why not take home a keepsake from your day such as a beautiful handbag from La Bulle a signed print by a local artist.

Stopping for a little something

 If all this shopping has worked up a thirst, then you are spoilt for places to eat and drink in Broadway. As well as tea rooms galore, there is a specialist doughnut shop where they make doughnuts freshly each day with ten different diet-busting flavours to choose from. Guilt Trip Coffee + Doughnuts also produce their own coffee so you’re in for a decadent treat. If you’re looking for something a little more substantial, Flipside Burgers offer a great American-style menu with a lot more on offer than burgers alone. For those wanting to really splash out, there are plenty of stunning hotels with their own restaurants including The Lygon Arms, The Fish Hotel and Dormy House, along with stand-alone restaurants such as Russell’s.

Get a flavour for Russell’s by reading our interview with Andrew, the man behind the business.

Food & Drink

Why not recreate a taste of the Cotswolds at home by bringing back some local fare from the many food emporiums on offer? Start with a visit to the Broadway Deli which has everything from fresh fruit and veg, a cheese counter featuring both local and European specialities and lots, lots more.

For a little pre-dinner aperitif, The Cotswold Distillery offers both locally made gin and whisky for you to take home with you. Of course, you might need to add to your cookware to keep up with all this catering and the Broadway Cookshop stocks every utensil known to man from essentials to gadgets you never knew existed.

Get crafty

You might want to get a few gifts whilst you’re in Broadway – either to put away for Christmas or just to share your Cotswold day out with friends and family – and you’ll find you’re spoilt for choice.

Sew You Knit Crafts stocks a huge range of sewing and knitting must-haves as well as kits aimed at all age groups and abilities. Head on over to Rikki Tikki which is a toy shop with a difference featuring toys and games that rely less on electronics inspiring imagination through creative play. Finally, why not treat yourself to a little something for the journey home. Hamilton’s Sweet Shop & Chocolatiers offer a range of artisan handmade chocolates that beat the Belgians at their own game.

We would need a whole series of blogs to capture everything that Broadway has to offer including lots of local walks such as a hike up to the iconic Broadway Tower. However, the best way to discover the village’s wonders and delights is to plan a trip there for yourself. We would love to hear any recommendations we’ve not been able to include in this blog, so tag us in your Facebook posts and use #IndieRetailMonth.

Getting here

For information on how to get to Broadway, visit our How To Find Us page.

Top 10 things to see and do in Broadway

Beautiful Broadway is commonly seen as the crown jewel of the district, but there’s more to the village than just the pretty Cotswold Stone. Its reputation as a gateway to the Cotswolds helps attract thousands of visitors a year, but what’s all the fuss about? Here are some reasons as to why you should visit Broadway.

A great September weekend

The second weekend in September is certainly one to circle in the calendar if you’re considering a weekend to Broadway, as it’s packed with two classic village events.

The Saturday sees the a lovely display of locally grown fruits, vegetables, flowers and ornamental plants, plus baked goods, jams and craft items at the Broadway Horticultural and Craft Show

Sunday 12 September sees the seventh annual Broadway Food Festival with local artisan producers, cooking demonstrations by chefs from the excellent local hotels and restaurants, as well as tasting sessions pairing local food and drink products.

With delicious food to go, discover the best of local food and drink on the beautiful village green. Stallholders and stands are carefully selected from a deluge of applicants, where a careful eye is given to quality, variety, & innovation, meaning you’ll get to choose from only the best.

With free admission, it’s a great day out for all the family pottering around a pretty Cotswold village with all sorts of lovely foodie treats.

Broadway Tower

If you appreciate real beauty in nature and have a love for old towers, Broadway Tower is one of the best places to visit and also one of the most popular. It’s one of England’s outstanding viewpoints, standing at 1,024 feet above sea level, and the second highest point on the Cotswold escarpment.

If it’s great views you love, make sure to go to the roof of the tower to take in the breath-taking scene of panoramic rolling countryside. At the top, try to see how many English counties you can spot…

Across the three floors of the tower you can learn all about the interesting history, which reveals a time when the tower housed a printing press, and once kept one of the largest personal collections of rare literature and books in the 19th Century.

Broadway Tower is also conveniently located on the Cotswold Way so makes for the perfect place to begin a walk or hike. If you prefer not to do much, it’s a great excuse to take the family outdoors to enjoy a scenic picnic. There’s a good chance you’ll spot wild red deer roaming around. Don’t forget your camera when you do visit Broadway Tower, as you’ll be witnessing one of the best views in the Cotswolds.

Independent shopping

Shopping in Broadway is an experience you’ll always remember. The Cotswolds offers the perfect retail therapy for shopaholics with its impressive selection of fashion boutiques, homeware stores offering local handmade crafts and souvenir gift shops.

For the serious spenders, strewn across Broadway High Street you’ll find an eclectic mix of high fashion outlet stores, Michelin star restaurants, antique art galleries, and a luxury perfumery; all are within short walking distance of one another making it suitable for those with disabilities.

The majority of shops in Broadway are independently owned, and with that, you’ll find they offer a unique and personal shopping experience that will become an unforgettable part of your stay in the Cotswolds.

To discover exactly what shops you can expect to find awaiting you in Broadway, browse the various categories on the official guide website for visitors.

Feel free to browse through the categories below to discover all the exciting shops that await you in Broadway.

Discover some of the village’s lovely shops by reading our shopping in Broadway blog.

Museums in the town

If you are looking for an educational and cultural experience, there are many fascinating museums in Broadway which give you the opportunity to relive its rich history. In its infancy as an ideal stopping place for hunter/gatherers, the village played a starring role in the development of early British settlement.

For the passionate arts historian, you can visit the spectacular Broadway Museum and Art Gallery where you’ll travel back in time through the centuries, beginning at the seventeenth leading up to the present day, or you can take a trip to the Gordon Russell Museum and marvel at the beautiful period furniture that once encapsulated the Arts and Crafts movement in the village. There is so much to learn about Broadway that you will need to come back just to find out more!

Broadway Car Show weekend

Saturday 14 and Sunday 15 August is the weekend for car lovers to descend on the village as the annual car show weekend returns.

It feels like a marriage made in heaven when combining super and classic cars with the beautiful Broadway setting. Thankfully, others think so too which is why Saturday 14 and Sunday 15 August hosts the Broadway Car Show Weekend.

Saturday will be devoted to modern supercars so visitors can expect a display of Ferraris, Lamborghinis, Bentleys, Morgans and Aston Martins with Sunday displaying classic sports cars.

Exhibitors embark on an optional drive through the Cotswolds culminating with a parade of supercars through the village before parking up on the High Street and The Green.

Aside from the cars, The Lygon Arms will host a lunchtime charity fashion show by Slate Clothing and there’s plenty happening on The Green with street food on sale, a jazz band playing and memorabilia on sale.

For those wishing to get ‘hands-on’, how does taking a Morgan sports car for quick drive around the surrounding area sound, or instead be driven by one of their professional drivers?

Open-air cinema

You’ll need popcorn for this one! Following the success of our open-air cinema screening last year, we are delighted to confirm they will be back again and this year, they are coming to Broadway! This year, we’ll be giving you the chance to have your say on what film is shown, so keep an eye on our Facebook page.

Why not make an evening of it and go for a meal in the town before the film starts? Broadway has plenty of eateries to choose from no matter whether you fancy fish and chips, Indian or a seasonal British menu – to name just a few. Get a flavour for Russell’s Restaurant by reading our interview with Andrew, the man behind the business.

The open-air cinema will come to Broadway on Friday 27 August on the Village Green. To learn the dates and locations of our other open-air cinemas, keep an eye on our website

Broadway Railway Station

On Good Friday, 30 March 2018, the golden age of steam rail returned to Broadway, 58 years after the last train pulled out of its picturesque old station. Broadway’s station was demolished by British Rail in 1963 and since 2009 volunteer workers of the Gloucestershire Warwickshire Railway (GWR) have been painstakingly rebuilding the station and restoring it to its former glory.

Today, visitors can now enjoy steam and heritage diesel trains between Cheltenham Racecourse and Broadway through some of the most spectacular scenery in the Cotswolds. The line commands wonderful views of the nearby sleepy hamlets and villages, with outstanding outlooks across to the Malvern Hills and beyond.

With themed events running and driver experiences available, the short walk from the village centre up to the station is an absolute must!

Broadway Adventure Play park

If you’re thinking of suggestions for somewhere to take the kids for the afternoon, Broadway has a fantastic and well-equipped activity park for all ages to enjoy.

The recreation park, located at the top of the high street, attracts people from all over to bring their kids for a day out. There are lots of great facilities on offer – a large climbing wall, an all-weather surface cage for football, basketball and netball, swings, and plenty of other climbing apparatus to explore. If you have energetic children who love running around, this is a great way to tire them out whilst they have fun!

Kids will love the zipwire, navigating themselves through the space net, and the grass pitch to run around on. There’s also a smaller play area for younger children to play on. With ample seating all around, you can watch over them while they play as you sit and enjoy some peace in the beautiful surrounding countryside.

The picnic areas and benches all around make it an ideal place to bring a family packed lunch to make a real day of it. It’s free to visit so there’s no better reason to come. Bring the family and watch your children have an actioned packed day of fun at Broadway Activity Park.

Cotswold Way

For those who prefer the slow-paced thrill of travelling on foot; the Cotswold Way is a 102 mile (164 km) long distance footpath that runs along the Cotswold Edge escarpment, offering breath-taking views of the quintessential English countryside. The Cotswold Way begins in Bath and runs northeast through Broadway, before making its final descent into Chipping Campden.

First suggested over 50 years ago by local Ramblers, it wasn’t until May 2007 that the Cotswold Way became recognised as a National Trail. Since then, it’s become the best way to experience most of the Cotswolds, not to mention it costs nothing!

The towns that are accessed on the trail are: Bath, Old Sodbury, Wotton-under-Edge, Dursley, Stroud, Painswick, Cranham, Leckhampton, Cheltenham, Winchcombe, Stanway, Broadway and Chipping Campden. Whether you are a seasoned walker or not, it’s a fantastic way to see many of the beautiful Cotswold towns and villages. It can even be broken up into shorter routes so that everyone, regardless of walking ability, can enjoy the Cotswold Way.

For inspiration about what to do along the way, make sure you pop into the Broadway Tourist Information centre. The friendly volunteers will ensure you get the most out of your time in the area.

Bloomery florist workshop

If you’re looking for something to take away from your visit to Broadway, then it’s certainly worth considering stopping by Bloomery to undertake one of their florist workshops in their lovely light, bright and airy studio just outside of Broadway on the Farncombe Estate. It’s a great environment where you can discover the enjoyment of creating a beautiful arrangement with their expert help.

With new classes introduced for 2021 and also sessions teaming with other local artisans, guests will be spoilt for choice. Workshops include dried flower wreath, moss art, vase arrangement, dried flower cloche, dried flower bouquet, summer hand tied arrangement, summer wreath, terrarium, flower crown, and field to vase and floristry workshop – wow!

Don’t be fooled into thinking there’s just 10 things to do in the village. If you’re looking for even more inspiration, check out these 50 reasons as to why the proud people of Broadway feel you should visit.

An interview with Evesham’s fabulous body positivity boutique

Kirstie, owner of Carva Clothing, stood behind till.

If, like me, you walk into a clothes shop and think to yourself “I’ve got no idea what I’m doing” and come out feeling a little overwhelmed by it all, then don’t worry because Kirstie from Carva Clothing in Evesham is here to help.

Kirstie is Evesham’s go-to for fashion advice and can often be found pulling off colours that you would never think to put together. When I first met her, she was wearing yellow and two different shades of pink! “I just chucked it on” was her response to the beautifully coordinated outfit that stood before me.

The 52-year-old body positivity champion has been instilling confidence in women through clothes for seven years – from humble beginnings with a market stall in Pershore to a well-established and popular store in Evesham’s charming courtyard, Market Place.

She was walking across a different courtyard, a pebbled one in sunny Spain, with the Mediterranean breeze flowing through her hair, when she was inspired to set up her shop.

“I’m a plus sized girl and for years I could never find anything that fitted me well whilst also being stylish and unique. That was until I found a little place in Spain that stocked a style of clothes I just fell in love with. As soon as I returned home Carva was born! “

From jockey to jumpsuits this is Kirstie’s story:

“When I was a child, I was horse mad. I worked with horses for many years and was a point-to-point jockey – when I was thinner! I absolutely loved it, but there comes a point when you get older and suddenly you stop bouncing! I think that is part of why I take so much pride in my appearance now. I spent so many years in the mud not fussed about clothing and make up now I like to be full glam!

“I would describe my style as ‘posh-hippy’. I stock clothes that make me feel good and they are the only thing I wear. I never shop elsewhere.

“My clothes are different and unique, and I love that because we are all a little bit different, aren’t we? My clothes cater to plus-sized women. They are flattering and feminine without being too ‘mumsy’.”

Everything at Cara Clothing is handpicked by Kirstie and each item is one size (aka free size) as she doesn’t want her customers to worry about what size they are.

Kirstie with clothes

“What I get most from my shop isn’t the sales I make – it’s the difference I make to other women.

“Some ladies come into my shop quiet as a mouse, apologetic in their existence, hiding away from a world that doesn’t accept them – when they leave, they are ten feet taller.

“That is the thing that puts the biggest smile on my face – the confidence my clothes can give to other women is something I will never get tired of. One lady came in to buy a dress and came practically skipping down the road the next week to tell me how many compliments she had had.

“Another one came out of the changing rooms and just burst into tears, she told me she had felt lost for years and this was the first time she had felt good about herself.

“I always say to my husband, this is what clothes can do for women, and if I could inject the confidence my clothes give to people to every woman in the world I would.

“My customers come back in, and they get braver and braver, their confidence just grows and grows, and I love to see it. I am so passionate. I could talk about this for hours.

“I remember once, I was wedding dress shopping, I was 27 at the time and a few months pregnant. Despite being a lot thinner than I am now – the woman in the shop looked me up and down and said ‘Nothing will fit you here’.

“I replied, ‘Well I don’t like anything in here’ and walked out. I have a very thick skin and I don’t allow other people’s comments to get to me. But it angers me when women put each other down.

“I see it all the time. Women being spiteful to other women. We are our biggest critics. I suppose with the way the media is and society is always telling us we must all look the same, we must all be thin.

“But it’s nonsense – All women are fabulous. You have to look like you. I am all about body positivity. It has taken me years of chocolate and cake to get this figure and I love it!

“We need to embrace our bodies and learn to love ourselves. We can’t change it. We are supposed to have curves. We are what we are. We are all different shapes and sizes and that’s amazing! It’s fabulous!

“I have made some great friends through my shop. The one who has been coming to me the longest is 83 and she’s the most elegant and trendy person you’d ever meet.

“Once you have met me you don’t tend to forget me – I am very honest and shopping with me you get the full old-fashioned service that most places don’t tend to bother with anymore.

“I pride myself on making the perfect tailor-made recommendation for each individual woman who comes to see me.

“Quite often they will choose some clothes and I will suggest something else that I think would look great on them that they would have maybe overlooked.

“It is not often they leave without my suggestion once they have tried it on! Making women shine is what I do!”

If you’re looking for an outfit to impress or want some advice on what to wear, be sure to check out Carva Clothing. Before you visit the town have a read of our ‘top 10 things to see and do in Evesham’ blog and take our  £5 challenge. Discover more local businesses’ stories on our blog page. For information on how to get to Evesham, visit our How To Find Us page.

Let us know what your favourite shops and restaurants in Evesham are by using #IndieRetailMonth and tagging us in your Facebook posts.

Evesham – The Perfect Day Out For All The Family

Evesham for many people brings back memories of history lessons and learning about the famous Battle of Evesham in 1265 which saw Prince Edward defeat the rebellious Simon de Montfort. It is also said the battle marked the first time the English flag of Saint George was flown.

Obviously the place has changed dramatically since then but a visit to Evesham still feels like a step back in time. The peaceful Mediaeval market town hugs the banks of the River Avon which virtually surrounds it in a huge meander as the river gently makes its way from Stratford on Avon to Tewkesbury.

Alongside the river you’ll find Abbey Park which is the perfect place to start your day. Begin by taking a stroll through the park gardens that boast beautiful lawns, lots of lovely old trees and a lily pond that adds to the sense of tranquillity. Listen out for the carillon marking the hour as it emanates from the old Bell Tower situated at the edge of the park.

The highlight for the kids will be the playground built into the natural contours of the landscape which has an organic, Hobbit-home feel to it. There is an embankment slide that is built underground and a cargo net to climb over the top. A series of stepping stones provide children with a further challenge as they navigate the playground to have a go on the trampoline, the numerous wood and rope climbing structures along with swings and sandpits. There are lots of areas for parents to sit and relax while some serious play is undertaken. Afterwards, you can either find somewhere for a picnic or head to the cafe in the park for a much-needed coffee or soft drink. If your children enjoy feeding the ducks, head back down to the river where you might be lucky enough to find a swan or two gliding past as well. In the summer, you can also hire a little boat at the riverside to explore the River Avon.

From the park, head into town. If your children are into history, they might enjoy a visit to the Almonry Museum with twelve rooms to explore that include Anglo-Saxon treasures and clothing from the 1700s.

If you’ve worked up an appetite, why not pop into one of the many quirky cafes Evesham has to offer. And what would a day out be without an ice cream? Whether you’re 2 or 92, delicious ice cream cheers everyone up so don’t miss the home-made Italian gelato served by Italian restaurant and ice cream bar, Flavours. Raspberry Cheesecake, Mango Spice, Coconut & Chocolate or Jaffa Cake are just a few of the mouthwatering choices and new flavours are added all the time but especially around Easter, Halloween and Christmas. Choose up to three scoops in a waffle cone and give your taste buds a treat.

FACT: Did you know Flavours won Worcestershire’s Vale & Spa’s Favourite Restaurant competition in 2019?

After all that food and drink, it may be time for a sit down but one that also keeps the kids busy. Why not pop along to Kaz & Annie’s for a pottery workshop.  Drop in whenever you like, choose the precast pottery piece you want to decorate and channel your inner crafter. If you want something different, you can decoupage a papier mache item or choose a take-away kit that can be done at home on a rainy day.

For those families who are film buffs, you might enjoy taking in a movie at The Regal Cinema. Unlike most cinemas, it’s privately owned and is an art deco delight. Showing mainstream and art-house films, it has a coffee bar by day and a wine bar by night.

Whilst heading over to the Regal, don’t forget to drop in at Gummy Gumdrops for those all-important sweet treats. Give yourself plenty of time to browse as this place puts even the likes of Willy Wonka to shame. Family-owned, choose from over 200 different types of jarred sweets, 60 pick’n’mix options, Charlie’s Chocolate which is handmade on the premises as well as a huge choice of fudge, licorice, slushies and milk shakes. It’s paradise with a shopfront.

There’s so much more to Evesham we haven’t even talked about. There’s only one thing for it – you’ll have to come back another day.

Getting here

For information on how to get to Evesham, visit our How To Find Us page.

Let us know what your top things to see and do in Evesham are by using #IndieRetailMonth and tagging us in your Facebook posts.

The Belt & Bag Shop: an interview with Droitwich Spa’s leathermaker

The Belt and Bag Shop is unassuming and modest. Nestled in Droitwich High Street – it would be easy to overlook it. That, however, would be an enormous mistake. As behind the cyan frontage is a leathermaker who, despite being very modest, is a master of his craft.

Nick Williams, 58, has been handcrafting luxurious bespoke items out of leather using his own unique processes and methods since the tender age of 22. His talent, passion, determination, and grit got him noticed and landed him the opportunity to design a pair of leather trousers for the one and only Roger Taylor from Duran Duran.

“That is my claim to fame!” Nick laughed, “Leather was all the rage in the 80s. It seemed everyone was wearing it. Jackets, shoulder pads, leather trousers! It was a great time. I was fresh out of Cheltenham college where I studied pattern making and I decided to strike whilst the iron was hot.

“I had good connections with the local hair stylists, I would make leather clothing for them, and they would tell their clients. Word spread and I got quite a name for myself in my hometown of Birmingham. I carried on like this for a while, networking and making bespoke clothing for whoever asked, really! People had money to spend and wanted to treat themselves back then.

“In 1989 the bubble burst. Money was tight again. People couldn’t afford £450 on a leather jacket – but they would stretch to a belt…Making clothing from leather you end up with a lot of offcuts, so I began patching belts together with them and I suppose that is where it all started!”

Nick set up a shop in Bromsgrove in 1992 and sold his unique belts all over the midlands at craft fairs, markets, shows and races until his booming business outgrew the premises and he was on the hunt for somewhere new.

“I needed more space and a new adventure,” he said, “My girlfriend at the time found a shop in Droitwich Spa that had been empty for years and told me I needed to go and have a look. In 2001 I packed up and moved into number No 35 on Droitwich high street. Before I officially opened, I was working late getting the shop ready and a load of drunk lads were walking past down from the pub. They were shouting and tapping on the window. I remember thinking ‘god what have I done, moving here’ – but once I opened officially, I knew I had made the right decision.

“I was a hit! People were coming from far and wide to come and see what it was all about. It was fantastic. The town was different then to how it is now. It was all hustle and bustle. I was surrounded by good old-fashioned traders and manufacturers – some of them are still here to this day. In 2003 I was fortunate enough to be able to buy a second shop just across the road with a bigger workshop upstairs. I let out No 35 to a florist – she has been there for 18 years now, and I moved in to No 20 where I am today.”

Nick has successfully created a network of loyal customers from both across the UK and locally due to the individuality and quality of his bespoke 100 percent leather wares.

“I am a one-man band” Nick says, “I make everything I sell by myself, from the design to the finished product it is 100 percent my creation. Everything is tailor made for the customer, from the colour choice, the size, the buckle, and the style of the belt. It takes me roughly an hour and a half to make a belt or a small clutch bag now. When I started it would have taken me a full day! It Is a skill I have developed over many years.

“I also use glove leather for my belts which is quite unusual. Normal belts you buy from big brand names use hide leather which is tougher and not as nice. Glove leather is soft and feels beautiful, but it is not sturdy enough to be a long-lasting beautiful belt on its own. To make it stronger I created this process of laminating the belts which gives them a much longer life.

“Because I source glove leather from the tannery, I am able to make creations in the most beautiful colours. Most belts are navy, black or brown, I create items that are bold and full of colour, lime green, fuchsia, turquoise. I have around 200 different colour leathers in the warehouse above my shop. All these things together make my business unique and special – I don’t think there is anyone else in the UK doing what I do.”

Nick ends his story with a heartfelt plea – support craftsmen and women and shop with independents.

“We have had a hell of a time of it,” Nick admits, “We have all suffered, what seems to be knockback after knockback with the pandemic and the increase of online shopping. I am just so happy that my customers see the value in what I do and are fiercely loyal and supportive. Small business like mine need your support. You could buy a belt on Amazon, of course you could, but I can guarantee it won’t be made especially for you with love and care and expertise.”

If you plan on visiting The Belt & Bag Shop, make sure you check out the top 10 things to see and do in Droitwich Spa and take on our  £5 challenge. See what other unique shops our high streets have to offer by visiting our blog page.

Let us know what your favourite shops in Droitwich Spa are by using #IndieRetailMonth and tagging us in your Facebook posts.

Getting here

For information on how to get to Droitwich Spa, visit our How To Find Us page.

Bepuzzling Summer Trail comes to the area!

This summer, families in Droitwich Spa, Evesham and Pershore will be able to track down 10 colourfully outlandish vehicles on a high street trail thanks to Worcestershire’s Vale & Spa.

In the district’s town centres this summer, we are hosting a free family trail that is encouraging families to come in with this safe, socially distanced and contactless event. Teaming up with QR code trail experts High Street Safari, they’ve created the Bepuzzled Treasure Trail, a free interactive story-trail that is designed to encourage children to walk, get engaged and most importantly, have a lot of fun.

The Bepuzzled Treasure Trail is positioned around the town centres with 10 ‘steamtabulous’ vehicles to find. Families will follow Ollie the fox and Izzy the bunny on a globe-trotting, puzzle-solving voyage around the world as they search for the ultimate treasure.

The trail takes about 45 minutes to complete but can be completed in more than one visit. It’s completely free for families and groups to take part in and they win an e-book at the end that concludes the story.

The trail works by utilising contactless QR codes, without the need for families to download or sign up to anything. With safety in mind, it has been designed so that there is no need to go inside the venues.

When families scan each vehicle’s unique QR code they’ll learn more of the story and find a riddle to solve. They’ll also be able to take a unique selfie with each vehicle for a special keepsake. Younger children will enjoy spotting the colourful characters and vehicles in shop windows and older kids, and grown-up ones, will engage by reading the stories.

Martin Blackwell, former CEO of the Association of Town Centre Management, who is directing the project nationally, said, “We’ve now run five national trails like these over the past year and have just been blown away at the response considering the difficult climate on the high street. We’ve had over 50,000 families play now in over 200 locations. If something fun like this can help make families and kids feel good about going back out onto the high street in a safe way, then we’ve done our jobs.”

To find out more about the trail, visit the website:

To take part simply:

  1. Visit the website to see the trail map
  2. Hunt down the vehicles
  3. Scan each of their unique QR codes with your smartphone, learn more of the story, solve the riddles and take a hilarious selfie.
  4. When you’ve found them all download your free e-book to learn the conclusion of Ollie & Izzy’s story.