Worcestershire’s Vale & Spa promotes the district of Wychavon, located in the West Midlands region. The district covers 664km2 of the south and eastern part of the county of Worcestershire and is the largest of the six Worcestershire districts.

With a population of over 115,000, the area is made up of the three towns of Droitwich Spa to the north, Evesham to the east, Pershore to the west, and nearly 100 villages and hamlets including Broadway.

Despite the number of places within the district, you can travel from edge to edge in an hour. That means wherever you initially visit, you will be perfectly placed to explore the remainder of Worcestershire’s Vale & Spa at great comfort and convenience.

So why Worcestershire’s Vale & Spa?

Simple – the district contains the famous Vale of Evesham (which includes Pershore), a spa town in Droitwich Spa, and a lot of waterways in between! All of this within the county of Worcestershire, perfectly located in the West Midlands with fantastic transport links throughout.

To learn a little more about our biggest locations, please see below.

With visitors welcomed by the ancient honey coloured limestone buildings, it’s instantly realised that Broadway is something special. Portrayed as a picture-postcard village, it is appropriately sited in a nationally recognised Area of Outstanding Natural Beauty.

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Its close proximity to the Cotswolds makes Broadway a favoured tourist destination in the UK, attracting thousands of visitors world-wide. One of its most popular attractions is Broadway Tower – a unique Capability Brown Folly Tower and the second highest point on the Cotswold escarpment.Travel is aided too with the newly re-opened steam railway station, creating links with surrounding towns and villages.To visit their tourism website, click here.

Steeped in history, Evesham has many stories to tell. It possesses a Bell Tower – the town’s last remaining monument following the dissolution of the Monasteries – and was the venue of Simon de Montfort’s death during the famous Battle of Evesham, to name just a couple.

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Renowned for market gardening (on a commercial scale) and home to Vale of Evesham Asparagus (with protected name status), local produce is of top quality thanks to the exceptionally fertile soil.The glorious River Avon meandering around the town adds to a list of wonderful assets including a fantastic array of unique events – each worthy of a visit.To visit their tourism website, click here.

Salt is arguably the most renowned product from the town and Droitwich’s very own Salt can now be purchased. The town owes its existence to the natural brine springs below the ground, resulting in buoyancy only rivalled by the Dead Sea!

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The Lido – one of the few remaining inland, open-air salt water swimming pools in the UK – attracts visitors from far and wide, enhanced by its location within the beautiful award-winning Lido Park.Surrounded by beautiful countryside and a destination on the Worcester-Birmingham canal, Droitwich Spa is very well connected and appeals to a variety of interests.To visit their tourism website, click here.

A market town on the banks of the River Avon, Pershore is best known for its Abbey and locally grown plums. The latter is the catalyst for the multi award-winning Plum Festival, generating thousands of visitors who embrace this elegant town with its exceptional Georgian architecture.

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The main High Street is awash with independent shops, food, and drink outlets. Together with the indoor market in the town, it attracts visitors looking for unique gifts and experiences.A thriving wildlife area via the Avon Meadow Wetlands synonymises a beautiful tranquil town where escaping city life can be enjoyed to the full.To visit their tourism website, click here.

With nearly 100 villages and hamlets contained within the district, don’t be fooled to think that Worcestershire’s Vale and Spa is only about the towns.

Many of the district’s characteristics stem from the villages and hamlets, adding to the diversity you will find when visiting. There are simply too many stories to tell about each of the villages and hamlets, only a visit to each will provide adequate justice. To give a taster about some of them, here are some interesting snippets as to why each is famous in its own right:

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  • Hanbury – the location of a beautiful 18th century stately home, the National Trust’s Hanbury Hall
  • Inkberrow – associated as being the model for Ambridge, the setting of BBC Radio 4’s long-running series The Archers. It’s thought that the fictional Ambridge pub The Bull is based on Inkberrow’s very own The Old Bull pub.
  • Norton – on the border with Worcester, Norton will soon see the opening of a new railway station –Worcester Parkway – creating a link with the main Cross Country Route and the Oxford line.
  • Offenham – noted for its 64ft maypole, the tallest of only six permanent maypoles remaining in England
  • The Lenches – a collection of villages creating ‘the Lenches’, most commonly known for their beautiful scenery especially during the blossom season.
  • Wychbold – situated near J5 of the M5, it is home to the very popular garden centre, Webbs of Wychbold.

Award-winning businesses

At the 2018 Visit Worcestershire Awards for Excellence, a number of businesses who won (or were awarded highly commended/commended in) their categories are based in the Vale & Spa area. These include:

Best Visitor Attraction – (HC) Spetchley Park Gardens, Spetchley

Best Hotel – (C) The Fish Hotel, Broadway

Best Guest Accommodation – (HC) Eckington Manor, Eckington

Best Touring, Camping and Holiday Park – (HC) Bredon Hill Treehouses, Little Comberton

Best Sustainable Business – (W) Churchfields Saltworks, Salwarpe

Best Tourism Pub – (W) Queen Elizabeth Inn, Elmley Castle; (HC) The Fleece Inn, Bretforton

Best Eating Out – (W) Feli’s Bar and Restaurant, Stoulton; (HC) Churchfields Farm, Salwarpe

Best Drinks Producer – (HC) Pershore Juneberries, Pershore

Best Food Producer – (W) Croome Cuisine, Whittington; (HC) Churchfields Ice Cream & Dairy, Salwarpe

Best Festival or Event – (W) Broadway Arts Festival, Broadway; (HC) Pershore Plum Festival, Pershore