Flora Fields

Flora Fields is a two-hour pick-your-own (PYO) dahlia experience at Webbs Wychbold, running from Saturday 15th August 2026 until the end of September / early October, or until the first frost. Set in the stunning Worcestershire countryside, the field showcases over 5,000 dahlias across more than 60 vibrant varieties, including early, mid, and late bloomers. Visitors are welcome to wander the field, enjoying the dazzling colours and fragrant blooms, or create their own bouquets with three PYO options: Bouquet (10 stems), Centrepiece (20 stems), or Showstopper (80 stems + bucket). Child’s Posy’s are also available.

Prosecco picnics and cream teas are available to pre-order, offering a delicious way to relax among the blooms. And for a truly special experience, a luxury Flora Fields horsebox is available for private hire, providing a unique vantage point overlooking the dahlia field.

Flora Fields also offers an event programme with lots of mini-events held in the tipi overlooking the flower field, including yoga, soundbaths, floral masterclasses, and even a silent disco, ensuring there’s something magical for everyone to enjoy.

The experience was inspired by co-owner Louise Webbs’ cherished memories of gardening with her daughter, Flora, gathering flowers to scent their home. These joyful moments led to the creation of Flora Fields, offering families a chance to enjoy the same connection to nature and creativity on a larger scale. Now in its second year, the event perfectly reflects the heart of the Webbs brand: family, horticultural heritage, and a love for the British landscape.

Founded in the 1850s as a seed merchant business by Edward Webb, Webbs has grown into one of the UK’s most respected gardening names, celebrating its legacy through experiences like Flora Fields. Visitors can enjoy a relaxed two-hour stroll, select stems to take home, or simply soak up the beauty. Don’t forget to snap a photo with the much-loved bright pink tractor – a favourite for visitors of all ages.