Pershore Plum Festival Bank Holiday Monday

The August Bank Holiday Monday marks the “”Plum Fayre Day,”” the grand finale and undisputed pinnacle of the month-long Pershore Plum Festival. On this day, the historic market town completely transforms into a vibrant sea of purple to celebrate its world-famous fruit heritage.

The festivities kick off at 9:30 AM followed by the iconic Plum Parade at 10:30 AM. Led by the “”Plum Posse”” and festival mascots, the procession winds through the streets to Broad Street for the official opening.

Event Highlights:
Abbey Park Extravaganza: The park becomes a hub of activity featuring over 700 classic cars, a sprawling Food Village, and a Fun Fair.

Unique Traditions: Don’t miss the famous Teddy Bear Parachute Drop and Zip Wire from the Abbey tower—a firm family favorite.

The Plum Market: Explore “”Plum Alley”” and the Farmers’ Market to sample everything from fresh Pershore Purple plums to plum-infused sausages, ciders, and jams.

Live Entertainment: Multiple stages across the town host live music, while the Gardening and Cookery Marquee features celebrity demos and tips.

Whether you’re exploring the artisan stalls in the Plum Bazaar or taking a boat trip on the River Avon, the atmosphere is electric. It’s a true community celebration that offers something for everyone, from petrol-heads to foodies.